What's the difference between growth marketing and traditional marketing?

Traditional marketing:

1. Focuses on running big campaigns
2. Relies on gut feeling to make decisions
3. Involves different teams working on different segments of the customer journey/pirate funnel with little collaboration
4. Is performed by team members with generic skills

Growth marketing:

1. Focuses on de-risking projects using small experiments
2. Relies on data to make decisions
3. Focuses on the full length of the pirate funnel/customer journey
4. Is performed by a team of T-shaped players