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What's the difference between growth marketing and traditional marketing?

Traditional marketing:

  1. Focuses on running big campaigns
  2. Relies on gut feeling to make decisions
  3. Involves different teams working on different segments of the customer journey/pirate funnel with little collaboration
  4. Is performed by team members with generic skills

Growth marketing:

  1. Focuses on de-risking projects using small experiments
  2. Relies on data to make decisions
  3. Focuses on the full length of the pirate funnel/customer journey
  4. Is performed by a team of T-shaped players